About Emma

Entering my 40s was challenging but at 45 I feel like I am settling in nicely. I am overhauling my wardrobe and becoming more confident in what I choose to wear (with colour and prints slowly creeping in!), building a dream handbag collection and discovering skin care and beauty as someone who rarely wore makeup at all. These days I am far more interested in considered choices than fast trends.

On The Wish List was born from a love of shopping, travel, trend-spotting (without blindly following) and helping others find the perfect gift. Think thoughtful inspiration, curated wish lists and pieces that feel worth saving for.