I’ll do the research so you don’t have to

I’ve never been an impulse buyer. I keep wish lists, revisit them and I take my time before deciding what’s really worth it.

Half the fun for me is the research and anticipation before finally choosing.

On The Wish List is where I share those considered edits, brand discoveries and pieces I genuinely believe are worth saving for.

THE WISHLISTS

Browse the Archive (coming soon!)

FASHION

HOMEWARE

LITTLE ONES

MEET EMMA

Behind The Wish List

I’m Emma - Mid 40s, married, living in London and mum to a gorgeous little girl. Life looks different in this chapter and I am enjoying it more than I expected.

THE WISHLISTS

I Know What You’re Looking For…

THIS MONTH’S PICKS

Shop the Wish List

Tell people about who you are, your origin, your process, or your inspirations. Tap into your creativity. You’ve got this. The way you tell your story online can make all the difference.